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What is the difference between 1-Click emails and Campaigns?

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What is the difference between 1-Click emails and Campaigns?
Simply stated, 1-Click emails are emails that are not part of a series. Think of 1-Click emails like a monthly newsletter, or a heads up about a new product, but with no follow-up emails associated with it.

Campaigns on the other hand are part of a series. Campaigns can technically have just 1 email, but generally entail 2+ emails that work to nurture your leads into becoming buyers. You can use Campaigns to send out a few webinar reminders then a follow-up email after the reminder. You can also use Campaigns when a lead expresses interest in a particular product offering; simply assign that lead to the campaign to nurture them into buying a product or service you offer.

1-Click emails can be used in Campaigns.

To get detailed instructions on creating 1-Click Emails, check out this short video.
To get detailed instructions on creating Campaigns, check out this short video.
Topics Covered:
Campaigns Marketing
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