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Using Variables in Emails

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Using Variables in Emails
You can send out "personalized" emails to entire group of leads with our personalization "variables."  These variables are small snippets of code that can be used in an email and will then fill in with the corresponding data from your lead.
You can use these variables in the subject or the body of the email. 
 
For example:  $lead.firstName would fill in with the lead's first name, $leadOwner.first would fill in with YOUR first name

*Word of caution:  If you have leads that are missing the information in the varibles, then it will leave a blank.  Make sure that you have the appropriate data for the variables you are inserting.
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