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11 Best Practices for Using Direct Mail to Grow Your Business and Increase Profits

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11 Best Practices for Using Direct Mail to Grow Your Business and Increase Profits
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11 Best Practices for Using Direct Mail to Grow Your Business and Increase Profits

 

Direct mail is dead.


Did you hear? According to all of the technologists and social media gurus, direct mail is dead. It’s old and stodgy and doesn’t work.

 

Long live direct mail!


As a matter of fact, direct mail is alive and well. It’s alive and thriving because IT WORKS! What’s more, as digital channels get noisier and noisier, direct mail has actually increased in effectiveness. Savvy businesses and marketers already understand this—even the ones that have adopted all of the newfangled Internet-based tactics.

As it happens, research has shown that direct mail is even more profitable when it’s paired up with online marketing activities! A study conducted by Brand Science found that coupling your print and web activities increases campaign ROI by up to 20 percent.

 

“Even though direct mail seems old school, it’s really sexy for the marketer, the reason being that there’s less clutter. So you get more effective impressions.”
– Dave Scott, CEO of Marketfish

 

But there’s a catch …


Direct mail is a tool just like any other: you have to wield it properly to get the best results for your business. That’s where we come in. We’ve been leveraging direct mail for quite a while now, and we’re prepared to let you see behind the curtain and learn our secrets so you can enjoy the killer benefits that this underappreciated channel offers.

 

What makes direct mail so effective?
How can your business take advantage?


If you want answers to these questions and you have an hour to spare, we invite you to join us for an educational webinar that explores the key best practices for using direct mail to reach customers efficiently, grow your business and increase your profitability.


Come ready to learn!


This isn’t going to be a sales pitch disguised as an educational opportunity. This is going to be a rich and meaty presentation that will equip you with 11 ACTIONABLE tips for using direct mail to drive up customer engagement and increase sales activity.

So don’t wait until this webinar comes and goes—register now!

To request a demo, submit your contact information and a LeadOutcome specialist will contact you shortly or book a time that works for you. Reserve My Spot
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